Genius Sports and Serie A: a partnership that's redefining the playbook.

An exclusive partnership places Italy at the heart of the worldwide sports betting arena. Football and innovation unite in a powerful alliance built to endure. Genius Sports, a global leader in sports wagering data and live broadcast solutions, has secured a multi-year partnership with Lega Serie A. This goes beyond a standard arrangement: it represents an all-encompassing deal that includes every fixture in Serie A, the Coppa Italia, and the Italian Super Cup through the 2028-29 campaign. This ensures each goal, defensive play, and on-field moment will be streamed and scrutinized live for an international audience of supporters and gaming enthusiasts. For Italy, this marks a significant stride toward deeper convergence of professional soccer, digital media, and regulated betting. For sportsbook operators, it unlocks a treasure trove of authorized, safeguarded, and verified statistical feeds.

Safeguard the game's authenticity and honor the supporters.

Lega Serie A chief Luigi de Siervo expressed clear satisfaction: this partnership guarantees that exclusively authenticated information enters the market, a vital step for protecting competition integrity and bettor security. In a fast-changing landscape where unverified reports and unofficial channels can sway both play and wagering, aligning with a trusted collaborator such as Genius Sports delivers a powerful statement. It equally serves as an appeal to authorities to intensify efforts in shielding football and its followers. Here, innovation acts as both a shield against interference and a supporter for everyone driven by their sporting devotion.

Innovation, reach, and foresight: the success blueprint of Genius Sports

Mark Locke, the CEO of Genius Sports, emphasizes that this collaboration is no accident; it is the deliberate outcome of a targeted plan. After securing high-profile rights like the NFL and the Premier League, the addition of Serie A positions the company to command the most sought-after collection in the sports betting industry. The firm will introduce BetVision, a live-streaming service that goes beyond simple broadcasts by incorporating real-time data overlays, providing bettors with a deeply engaging and interactive platform. This initiative seeks to transform the traditional idea of "viewing a match."

Italy emerges as a pivotal nexus in Europe's betting landscape.

Genius Sports' bold move to secure Serie A rights emerges shortly after finalizing a data partnership with 18 Association of European Leagues competitions. Spanning from the Dutch Eredivisie and Belgian Pro League to the Danish Superliga and Czech First League, the Genius framework is meticulously charting a territory: Europe as the core hub for contemporary sports wagering. For Italian football, this translates into occupying a central position within a dynamic system that creates economic worth, employment, and, most critically, global visibility. It delivers a powerful message to teams, supporters, and industry stakeholders: Italian soccer remains a premier and competitive brand, fully prepared to embrace transformation.